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Your Startup Needs a Deployment Platform, Not a Platform Team

· 8 min read
Rajesh RC
Founder

Many startups begin with one application and a hosted deployment service. That is usually the right decision. The team can ship without first building networking, deployment automation, or an operations layer.

The requirements change as the company adds services, environments, enterprise customers, private networking, and infrastructure ownership. The team still needs a short path to production, but the applications now need to run in infrastructure the company controls.

AstroPulse gives growing engineering teams a repeatable path from code to production in infrastructure they control, without requiring them to build the platform themselves.

From code in an editor through Astro Platform services to a healthy application, with one platform reused across multiple services

From code in the editor to a healthy application, with one platform reused across multiple services.

Push to Your Own Domain: Managed Add-ons + Custom Domains

· 8 min read
Rajesh RC
Founder
TL;DR

Our earlier build-your-own-PaaS blueprint wired up ingress, TLS, and DNS by hand. Now it's three managed add-ons and one domain verification: install NGINX + cert-manager + ExternalDNS, verify a domain once, and every container image you deploy comes up on your own domain with real, auto-renewing HTTPS. Do it from the console, the CLI, or just ask your AI. All three drive the same platform.

The AstroPulse console — clusters, applications, add-ons, and domains in one place

Three ways to follow along. Each step below leads with the console walkthrough, with the CLI and AI equivalents in the tabs underneath:

  • Console: point and click; the walkthroughs below are the real UI.
  • CLI: astroctl …, copy-paste ready.
  • AI: ask Nova in the console, or connect your editor's assistant to the AstroPulse MCP (platform.astropulse.io/mcp) and describe what you want. For building an image straight from a repo, the astro-deploy MCP does that too.

Before you start: one cluster with cloud identity

You need exactly one thing: a Kubernetes cluster connected to AstroPulse, running with the cloud's own identity — IRSA on AWS, Workload Identity on GCP/Azure. That identity is what lets ExternalDNS manage DNS and cert-manager solve ACME challenges without ever handling a cloud credential.

The easy path is to let AstroPulse provision the cluster. It wires that identity up for you:

Connect your cloud, then provision (identity configured for you)
$ # one-time: connect your cloud account astroctl cloud aws connect --account-id 123456789012 --region us-east-1 --cluster-name prod # provision the cluster — IRSA / Workload Identity is set up automatically astroctl infra k8s apply -f cluster.yaml

Already run your own cluster? Register it instead, then set up the identity per the add-on docs:

Terminal
$ astroctl infra k8s register --cluster-name my-cluster

Step 1: Install the three add-ons

On your cluster's Add-ons tab, choose Install Add-on and pick from the catalog. Each installs with production-sensible defaults; you tune only what matters.

Installing an add-on from the catalog — pick it, review the defaults, install
  • NGINX Ingress: routes public traffic. The default terminates TLS at the ingress (there's a passthrough option for backends that terminate their own). On a cloud cluster it comes up behind a real LoadBalancer with the right provider annotations already set.
  • cert-manager: issues and renews TLS certificates. Turn on Create a Let's Encrypt ClusterIssuer and add a contact email for real, auto-renewing public certificates, with no manual cert wrangling.
  • ExternalDNS: publishes DNS records for your apps. Pick your DNS provider and set the domain filter to your zone (e.g. example.com). It uses the cluster identity from the prerequisite step, so no keys are ever stored.

Prefer YAML? The same add-ons apply declaratively. Copy-paste the example manifests:

Apply add-ons and watch them go healthy
$ astroctl infra k8s addons apply -f nginx-ingress.yaml astroctl infra k8s addons apply -f cert-manager.yaml astroctl infra k8s addons apply -f external-dns.yaml astroctl infra k8s addons get prod # all add-ons + health

Installed together, they compose into automatic, production-grade HTTPS: cert-manager solves the ACME challenge through NGINX, ExternalDNS creates the DNS record, and NGINX terminates TLS at the edge with the issued certificate. Certificates renew themselves.

Step 2: Verify your domain, once

In Settings → Domains, add a domain you control and publish the TXT record it shows you. Once it verifies, every internet-facing app can serve on it, on a hostname you choose (shop.example.com) or an auto-generated one.

Adding a domain, publishing the TXT record, and watching it verify
Claim and verify a domain
$ astroctl domain add example.com # prints the TXT record to publish astroctl domain verify example.com # run once DNS has propagated

See Custom Domains for the details.

Step 3: Deploy a container image on your domain

Custom domains attach to Container Image applications; that's the exposure model. Here's a ready-made image so you can watch the whole thing light up:

Deploy wizard: Container Image astropulse/latency:v1.0.0, then choose a verified domain and hostname under External access
  1. Deploy Application → Container Image, image astropulse/latency:v1.0.0.
  2. Under External access, pick your verified domain and a hostname (or leave it blank to auto-generate <app>-<id>.example.com).
  3. Deploy.

Within a minute or two the app is running, its DNS record and TLS certificate are created for you, and it's live on https://<your-host>.example.com.

Deploy an image app on a verified domain
$ cat <<'EOF' | astroctl app apply -f - apiVersion: platform.astropulse.io/v1 kind: Application spec: name: latency-demo profileName: <YOUR_PROFILE_NAME> # list: astroctl app profile get source: type: image image: registry: docker.io repository: astropulse/latency tag: v1.0.0 externalAccess: domain: example.com # verified domain → latency-demo-<id>.example.com EOF

Test it locally: no cloud needed

Want to validate the wiring before touching a cloud account? The whole flow runs on a local kind cluster, with a few local swaps:

  • NGINX: install it with Expose via NodePort (Advanced settings). kind has no cloud LoadBalancer, so the controller is reachable on a node port instead. That's the only local-vs-cloud difference.
  • cert-manager: enable a self-signed ClusterIssuer: no ACME account, no public DNS, no email. It's Ready offline, which is all you need to prove the TLS path.
  • ExternalDNS: skip it locally; it needs a real cloud DNS zone.

Deploy any container image with an ingressClassName: nginx Ingress and it's reachable through NGINX exactly as it would be through a cloud LoadBalancer in production. Full steps are in the add-on docs' local testing section.

The point

The blueprint still stands if you want to own every piece. But the ingress, TLS, and DNS plumbing is now something AstroPulse installs, keeps healthy, and upgrades for you, reachable from a console, a CLI, or a sentence to your AI. Push an image, get a live URL on your own domain with real HTTPS. That's the whole idea.

The AI SRE Race Is Running the Wrong Way

· 7 min read
Rajesh RC
Founder

AI diagnosis flowing through a governed approval gate into production infrastructure

The thesis

Diagnosis is a commodity. Trust is the product.

The AI SRE race will not be won by the agent that diagnoses fastest. It will be won by the system that operators trust enough to grant write access.

A personal note on where AI for operations is actually heading.

Over the past year a new category filled up fast. Depending on how you count, there are now more than a dozen credible tools that call themselves AI SREs. I have watched the space closely, partly because we are building in it, and partly because the speed of convergence is genuinely interesting.

Here is what nearly all of them do. They connect to your telemetry, your code, and your incident tooling. They correlate logs, metrics, and traces. When an alert fires, they form hypotheses, test them against the evidence, and post a likely root cause into Slack, often in under a minute. This is real progress. A few years ago none of it worked. Today most of it does.

Phase one is real

Diagnosis is real progress. But it is just phase one.

Meet Nova - Your AI Platform Engineer

· 7 min read
Rajesh RC
Founder

Platform engineering represents the natural evolution of DevOps and SRE principles, but it faces a fundamental challenge: how do you scale platform expertise across an entire organization without requiring every developer to become a cloud expert?

This is where Nova comes in — your AI platform engineer that makes infrastructure accessible to everyone through natural conversation.

The Platform Engineering Evolution

DevOps broke down silos → SRE brought engineering rigor to operations → Platform Engineering created self-service infrastructure → Nova makes platform engineering conversational and accessible to everyone.

The Platform Engineering Challenge: Scale vs. Expertise

Platform engineering promised to solve the "you build it, you run it" scaling problem by creating Internal Developer Platforms (IDPs). But even the best platforms face fundamental limitations:

👥

Expert Bottlenecks

Platform teams become the new constraint—everyone depends on their expertise

📚

Documentation Decay

Complex systems require constant documentation that quickly becomes outdated

🧠

Context Loss

Critical operational knowledge lives in tribal knowledge, not systems

⚙️

Cognitive Load

Developers still need to understand infrastructure concepts to use platforms effectively

The Core Issue

We've built self-service platforms, but we haven't solved the underlying problem of democratizing platform engineering expertise.

Enter Nova: Your AI Platform Engineer

Nova is an AI platform engineer that helps you manage infrastructure through natural conversation. Ask questions, get answers, generate configurations, and troubleshoot issues — all through simple chat.

What makes Nova different:

  • Works with your existing tools (Slack, GitHub, AWS, Terraform, Kubernetes, and more)
  • Available however you want to work — browser, self-hosted, or in your editor
  • Extensible through Skills and MCP integrations

What Can Nova Do?

💰

Cloud Cost Estimation

Calculate costs across AWS, Google Cloud, and Azure before you deploy

⚙️

Infrastructure Code Generation

Generate Terraform, Helm charts, and Kubernetes manifests through conversation

🔍

Troubleshooting

Debug infrastructure issues with AI-powered analysis and recommendations

🔗

Tool Integration

Connect Slack, GitHub, and your existing tools for seamless workflows

Example conversations:

  • "How much would 10 t3.medium instances cost per month in us-west-2?"
  • "Generate Terraform for an EKS cluster with autoscaling"
  • "Why is my pod crashing in the production namespace?"
  • "Create a Helm chart for a Node.js app with Redis"

Three Ways to Use Nova

Nova is available however you prefer to work:

Nova Cloud

Zero setup — just start chatting.

Go to Open Nova → and start asking questions. We handle everything.

  • Full access to all Skills (Slack, GitHub, AWS, Terraform, and more)
  • Conversation history and cross-device sync
  • No installation required

Nova Direct

Self-hosted with complete control.

Run Nova on your infrastructure via Docker. Your data and runtime stay in your environment.

  • Browser-based local interface
  • MCP Marketplace to add integrations
  • Add any MCP servers you need
  • Air-gapped environment support

Nova Connect

Nova in your favorite editor.

Use Nova through the hosted remote MCP endpoint in tools like Claude Code, Cursor, VS Code, Claude Desktop, and other OAuth-capable MCP clients.

  • Hosted remote MCP for editor and CLI clients
  • Managed sign-in through the hosted OAuth flow
  • Same Nova capabilities in your development workflow

Extensible by Design

Nova's power comes from its extensibility. Connect the tools you already use:

Available Skills:

  • Cloud Providers — AWS, Google Cloud, Azure cost calculations and resource management
  • Communication — Slack integration for team collaboration
  • Development — GitHub for code search, issues, and PRs
  • Infrastructure — Terraform and Helm configuration generation
  • Kubernetes — Cluster management and troubleshooting
  • And more — Add any MCP server for custom integrations
Bring Your Own Tools

Nova Direct includes the built-in MCP Marketplace for custom integrations. Nova Connect works through standard MCP-compatible clients, so teams can bring Nova into existing editor and CLI workflows without running the server locally.

The Vision: Platform Engineering for Everyone

The evolution from DevOps → SRE → Platform Engineering → AI-Assisted Platform Engineering represents more than technological progress — it's about democratizing expertise that has historically been scarce and expensive.

Traditional Model

  • Small teams of platform experts serve entire organizations
  • Knowledge bottlenecks create deployment delays
  • Scaling requires hiring more specialists
  • Critical knowledge lives in people, not systems

Nova Model

  • Platform expertise available to every team member
  • Knowledge scales instantly without hiring
  • Best practices consistently applied
  • Operational knowledge captured and improved

Get Started